Erinc Sonmezer

Biography

Erinc Sonmezer is originally from Turkey where he completed his undergraduate degree in Engineering and Economics in Ankara - METU / AU. After graduation he worked with his family textile business for two years managing financial operations and designing a product pricing database. He moved to Atlanta in 2008, and in 2011 he received his Master’s degree in Mathematical Risk Management from Georgia State University.

After graduation Erinc started working for 360i LLC, an Atlanta based digital marketing agency. At 360i he was a member of Data Science team for five years. While there he worked on paid search, display marketing, and paid social channels. He has executed attribution models, marketing mix models, budget allocation, bid optimization, and life-time valuations for clients such as Capital One, Allianz (UK), Toys “R” Us, JCPenny, Selfridges (UK) and auto rental firms Alamo, National, and Enterprise. He currently works as Sr. Manager for Coca-Cola’s Integrated Marketing Science team in Atlanta office.

In his free time Erinc enjoys soccer and basketball. He also is a guest lecturer at Emory University Continuing Education in their big data program during weekends.