Curriculum

Certificate Overview

• Approximately 130 hours of classroom time;

• Internet Marketing Certificate students must pass all required exams with a minimum score of 75%;

• Candidates must receive a passing score of 70% in the Internet Marketing Capstone course during which they complete an approved website project demonstrating the ability to apply professional techniques

Certificate Requirements

Students must complete all requirements listed below to receive the Internet Marketing Certificate.

Introduction to Web Design and Development: Workflow That Works

Whether or not you are new to Web site design and development, if you comprehend the overall picture; understand the workflow process and best practices for design; learn the software and technology; and can maintain a site that competes and communicates effectively on the Web, then you can launch your new or renewed career with confidence for great success. But all that does sound intimidating! So, in this introductory course to the Web Design and Development Certificate program, we’ll go step-by-step through what it will take for you to become that topnotch professional who stands apart in your field. Click HERE to view upcoming sections.

HTML and CSS

Hypertext Markup Language (HTML) and Cascading Style Sheets (CSS) are inseparable languages that together describe the structure and display of pages on the World Wide Web! This class introduces you to the syntax and explores techniques using both languages to create and format headings, body text, hyperlinks, images, tables, forms and more. You’ll also learn to control the format and layout of elements on web pages using CSS stylesheets. Toward the end of the class you'll do several multi-column page layouts with an embedded video element. You can’t design professional websites without knowing these critical technologies. Click HERE to view upcoming sections.

Dreamweaver Level 1: Introduction

Adobe Dreamweaver is the web development program used by over eighty percent of web professionals. Learn to use Dreamweaver to develop powerful websites using templates and style sheets that are easy to build and even easier to update. Topics include text formatting, dynamic graphics, hyperlinks, templates, tables, frames, style sheets, and forms. We’ll also practice publishing your completed site to a web host. Click HERE to view upcoming sections.

How to Add E-Commerce to Your Website

It’s one of the great dreams of running a website: waking up in the morning and finding that people have paid money for your goods or services. How can you make this dream come true? Well, we can’t guarantee that people will actually want to buy your replica Dusenberg hubcaps, but this course will describe the software and back-end support needed to enable people to buy from you via your website. We’ll discuss advertising, inventory, shopping carts, customer databases, payment options, fulfillment, and all the “glue” that holds it all together. Click HERE to view upcoming sections.

Brand & Market to Profit

To brand and to market are corresponding efforts. Profitable businesses consistently brand and market in a way that increases their distinction, awareness, credibility, and sales. The ultimate outcome is leverage in the global marketplace.

Find out how to determine where brand value resides for a product, persona, or organization; to align resources to retain value; and to increase brand influence by registering for How to Brand & Market for Profit today! Click HERE to view upcoming sections.

How to Run a Successful Email Marketing Program

In almost any organization, either for-profit or non-profit, one of the most effective and inexpensive means of keeping in contact with your constituents is by email. In this course you will set up an account with and email provider, start building your list, create your first mailing and track results. We will learn about the pitfalls inherent with the CAN-SPAM act, and the limitations of web-based email. In all our discussions, we will emphasize best-practice, white-hat techniques that won't get you labeled as a spammer. Click HERE to view upcoming sections.

Attracting Traffic to Web Sites Thru Social Media

Social media is a critical tool for success in all businesses, whether or not they are Web-based. Without it, you’re missing out on an easy, inexpensive, effective and near instantaneous mechanism to spread the word about your organization, company, product or services. If you are responsible for marketing in any shape or form, this class is for you. But social media marketing isn’t like traditional marketing, and you shouldn’t treat it that way. We’ll learn the fundamentals of social media marketing and how to leverage social media to accomplish your goals. We’ll outline the wide range of social media tools on the Net and explore ways to promote a company's brand, increase sales, drive traffic to a site and engage with customers, specifically, using the two most popular social networking sites today: Facebook and Twitter. We’ll also address the best third-party add-ons that maximize the social marketing impact for your Web site. PREREQUISITE: Experience with the Internet; knowledge of HTML Web design highly recommended; knowledge of graphic applications (like PhotoShop, Illustrator or Fireworks) desired. Click HERE to view upcoming sections.

Creating a YouTube Channel

Video is hot on the web. Youtube is one of the top 3 websites in the world, and some estimate that 40% of internet traffic is currently video. In this one-day class we'll discuss some of the most common uses for video on the Internet and the best formats for each. The key project in this class will be setting up a mini-studio, shooting a video and uploading it to YouTube for the entire world to see. Click HERE to view upcoming sections.

Web Analytics and Search Engine Marketing

Digital media is winning over traditional media for many reasons. One of these is the wealth of information and accountability that digital provides. In this two-day course we’ll see how to measure your website’s user interactions using Google Analytics. We’ll then outline a process of using Pay Per Click (PPC) advertising to gain insights into what your site’s visitors were searching for. We’ll use this information to further our Search Engine Optimization (SEO) efforts. Click HERE to view upcoming sections.

Internet Marketing Capstone

You now understand the basics of core Web technologies, Web design software and workflow process. You have learned about what is necessary to attract audiences to your Web products (building brands and using social media, search engine optimization, online marketing campaigns and online analysis tools). But can you manage an Internet marketing campaign on your own? This course helps participants learn the process of creating a professional Internet marketing plan including researching and developing your strategy and actualizing the plan for project management and communications development purposes. Upon completion of this course, participants will understand enough about the Web development process to work on a Web development team. Primarily, participants will know how to attract and maintain audiences to Web products and will have a completed professional plan that can lead to a case study to serve as part of a professional portfolio. This course serves as the capstone requirement for the Emory Internet Marketing Certificate program and is only available to certificate enrollees. Arrive at the first class session with an idea for the Web site project for which you will develop an Internet marketing plan. Click HERE to view upcoming courses.